Florence + The Machine Album Release (Presented by American Express)

Experience FORM hosted the songstress at Red Hook art institution Pioneer Works, presented by American Express.

Florence and the Great Hall.

FORM brought Florence + The Machine to Pioneer Works for an exclusive American Express event, transforming the industrial Red Hook space into an intimate, immersive concert setting. The evening blended Florence’s signature intensity with the venue’s raw, artistic atmosphere, creating moments that were both visually striking and emotionally resonant for the audience. The production balanced theatrical lighting, stage design, and the energy of a close-knit crowd, resulting in a performance that felt both grand and personal.

Ryan was brought on by FORM Experiences to document the evening, capturing the nuances that made the event unique: on-stage portraits, candid audience reactions, and the thoughtful details of the production design. His work translates the live experience into compelling visual storytelling, demonstrating how Experienced Visuals can preserve the energy of music performances while highlighting the immersive nature of branded, experiential events.