
Red Bull: Technology Showcase
Red Bull’s collaboration with Ryan Muir of Experienced Visuals spanned multiple high-profile events, each with distinct creative challenges and cultural stakes. Muir’s role—equal parts documentarian and design-minded collaborator—was to navigate the complexity of these formats without flattening their energy or intent.

Cogent World: Beer and Spirits
This partnership not only highlighted the dynamic nature of music festivals, but also reinforced the strong intersection (and opportunity for collaboration) between beverage brands and the music community.