Red Bull Music: Cultural Collaborations
BLXST 3d MUSIC VIDEO
Red Bull’s collaboration with Experienced Visuals for their 2024 musical programming spanned multiple high-profile events, each with distinct creative challenges and cultural stakes. What united them was a need for technologically responsive storytelling across genres of music and live performance. Photographer Ryan Muir’s role was to navigate the complexity of these formats without flattening their energy or intent.
For BLXST’s 3D music video and immersive performance taping, the emphasis shifted toward a technology-forward production model. Working alongside Red Bull’s content teams, Muir contributed to a hybrid workflow that blended spatial media techniques with traditional camera language. The goal was to create layered visuals that held up in both editorial and post-rendered environments—requiring tight control over framing, lensing, and lighting continuity across virtual and physical stages. Muir’s fluency in emerging media platforms made him a valuable production partner throughout.
RED BULL Culture Clash
Culture Clash — staged on the Brooklyn waterfront — brought yet another layer of complexity. Four musical crews competed across multiple stages in a live showdown that relied on audience response, performance agility, and visual immediacy. Muir’s challenge was to make sense of a distributed, fast-moving narrative playing out in real time. With no single vantage point, his work had to flow with the event—tracking interactions, transitions, and emotional momentum. The result was a visual archive that captured not just the event’s scale, but its layered social texture.
