Seaport Entertainment Group / Pier 17: Summer Series
Dancing Fans at Luke Bryan at The Rooftop at Pier 17 2022.
Experienced Visuals is a preferred media vendor for Seaport Entertainment Group, bringing a multi-faceted approach to documenting both the entertainment and hospitality sides of Pier 17. Led by creative director Ryan Muir, who has over 15 years of event experience, the team excels in capturing the excitement and energy of live performances.
Ryan’s expertise ensures that artists look compelling and thrilling, creating a visual narrative that resonates with audiences. His ability to capture the thrilled faces of concertgoers and the genuine emotions of people interacting in the space adds a layer of authenticity to the images, making them more relatable and engaging.
One of the primary objectives in documenting Pier 17 is to authentically capture the human element and how people use and enjoy the space. By creating naturalistic images that reflect real-life experiences, Experienced Visuals helps to craft a compelling narrative that entices potential audience members to attend events. This approach goes beyond merely showcasing the glitz and glamour of the stage, focusing instead on the genuine interactions and emotions of the guests. Through this lens, Pier 17 is portrayed not just as a venue, but as a lively and inviting space where memorable experiences are made, enhancing its appeal and drawing more visitors to its diverse array of events.
““[Working with Ryan] …has blossomed into a multiple-years-long partnership that continues to grow, and it’s all due to Ryan’s incredible work ethic. Anyone who has the pleasure of working with Ryan knows not only is he incredibly talented, but he is hard-working, diligent, detail-oriented, adaptable, open to feedback (in fact, he actively seeks it out), and always a joy to be around.””
Activations
Seaport Entertainment Group (SEG) collaborates with forward-thinking brands and cultural institutions to unlock unique opportunities for high-impact activation across its portfolio of spaces. Whether through immersive pop-ups, cultural programming, or experiential campaigns, these partnerships allow brands to engage consumers in dynamic, real-world environments that feel organic to the Seaport’s identity. By tapping into the area's built-in foot traffic, waterfront views, and vibrant cultural calendar, brands are able to activate in ways that are both memorable and meaningfully aligned with the lifestyle of the district’s diverse audience.
Carole Feuerman’s iconic swimmers “The Sea Idylls” were on view to the Seaport until the end of 2024.
Bachelorette “Finale” Night - Winter Cabana Rentals
live Jazz at T. Brasserie
Danny Lipsitz’s live jazz set transformed a standard dinner service into a deliberate part of the Seaport experience. At T. Brasserie, entertainment isn’t background noise—it’s a tool for shaping how the space feels, moves, and holds attention within the larger Tin Building ecosystem.
SIP SMITH at Tin Building
Brand takeovers like this one for Sipsmith at the Tin Building meet customers where they're most comfortable or curious, creating natural opportunities for engagement.
OOH Advertising using Stock Material
OOH advertising relies heavily on photography and visual content to draw attention to local and seasonal street campaigns.
Street-level wheatpaste advertising using dynamic, high-quality imagery allows our team's materials to blend seamlessly with billboards and other urban visuals—feeding back into the city's visual language and reinforcing an authentic, lived-in identity.
