Rooftop at Pier 17: Summer Series + Seasonal (SEG) (2025+)
Experienced Visuals is a preferred media vendor for Seaport Entertainment Group, bringing a multi-faceted approach to documenting both the entertainment and hospitality sides of Pier 17. Led by creative director Ryan Muir, who has over 15 years of event experience, the team excels in capturing the excitement and energy of live performances.
One of the primary objectives in documenting Pier 17 is to authentically capture the human element and how people use and enjoy the space. By creating naturalistic images that reflect real-life experiences, Experienced Visuals helps to craft a compelling narrative that entices potential audience members to attend events. This approach goes beyond merely showcasing the glitz and glamour of the stage, focusing instead on the genuine interactions and emotions of the guests. Through this lens, Pier 17 is portrayed not just as a venue, but as a lively and inviting space where memorable experiences are made, enhancing its appeal and drawing more visitors to its diverse array of events.
With the Statue of Liberty, Empire State Building, Brooklyn Bridge, Manhattan Bridge, Governors Island, Downtown Manhattan and the Brooklyn Heights Promenade all within full view of the stage and audience pit. The Rooftop at Pier 17 commands some of the best aerial vistas in all of New York City, making it an ideal arena for legendary, authentic concert experiences.
Ryan’s core expertise ensures that artists look compelling and thrilling, creating a visual narrative that resonates with audiences. His ability to capture the thrilled faces of concertgoers and the genuine emotions of people interacting in the space adds a layer of authenticity to the images, making them more relatable and engaging.
Scenes from Summer 2025
As in years past, we were tasked with capturing the full story of the venue. Beyond the rock ‘n’ roll antics of Amyl & the Sniffers or the glamorous spectacle of Jessie Murph on stage, we had to put these musical and cultural stories in context. Pulling back, Experienced Visuals is capable of illustrating the versatility and dynamism of the space itself. Under different genres of music, different weather conditions, and different fan energy, each of the vibrant crowds represent a different community of the city.
“[Working with Ryan] …has blossomed into a multiple-years-long partnership that continues to grow, and it’s all due to Ryan’s incredible work ethic. Anyone who has the pleasure of working with Ryan knows not only is he incredibly talented, but he is hard-working, diligent, detail-oriented, adaptable, open to feedback (in fact, he actively seeks it out), and always a joy to be around.”
Activations
Seaport Entertainment Group (SEG) collaborates with forward-thinking brands and cultural institutions to unlock unique opportunities for high-impact activation across its portfolio of spaces. Whether through immersive pop-ups, cultural programming, or experiential campaigns, these partnerships allow brands to engage consumers in dynamic, real-world environments that feel organic to the Seaport’s identity. By tapping into the area's built-in foot traffic, waterfront views, and vibrant cultural calendar, brands are able to activate in ways that are both memorable and meaningfully aligned with the lifestyle of the district’s diverse audience.
Art on the Pier
Carole Feuerman’s iconic swimmers “The Sea Idylls” were on view at the Seaport until the end of 2024.
Community Events
When The Greens at Pier 17 opened in 2020, it arrived at a pivotal moment for New York City. As nightlife venues across the city went dark, the rooftop installation offered a rare sense of escape—pairing panoramic views of New York Harbor with a series of intimate, heated cabins designed for comfort through the colder months.
As restrictions eased, the rooftop evolved into a seasonal destination, fostering community through music, performance, and year-round programming—cementing the heated cabins as both a design-forward solution to outdoor hospitality and one of the city’s most inviting rooftop experiences.
live Jazz at T. Brasserie
Danny Lipsitz’s live jazz set transformed a standard dinner service into a deliberate part of the Seaport experience. At T. Brasserie, entertainment isn’t background noise — it’s a tool for shaping how the space feels, moves, and holds attention within the larger Tin Building ecosystem.
SIP SMITH at Tin Building
Brand takeovers like this one for Sipsmith at the Tin Building meet customers where they're most comfortable or curious, creating natural opportunities for engagement.
OOH Advertising using Stock Material
OOH advertising relies heavily on photography and visual content to draw attention to local and seasonal street campaigns.
Street-level wheatpaste advertising using dynamic, high-quality imagery allows our team's materials to blend seamlessly with billboards and other urban visuals—feeding back into the city's visual language and reinforcing an authentic, lived-in identity.
