Adidas: Bad Bunny x Messi
Adidas launched a limited footwear collaboration uniting Bad Bunny and Lionel Messi, merging global music culture with elite sport. The initiative positions Adidas at the intersection of performance and lifestyle.
Saatchi + Co produced the Adidas x Bad Bunny x Lionel Messi launch at No One Home, leveraging the venue’s soccer clubhouse identity to create an authentic, community-driven setting. Rather than staging a traditional retail activation, the event embedded the collaboration within real match-viewing culture, blending DJ programming, live reactions, and organic social energy to reflect the intersection of global music and football.
Media coverage documented the evening as a lived cultural moment, capturing environmental storytelling and hero imagery of the adidas Gazelle Indoor and adidas F50 Elite FG in context. Deliverables included a full photo gallery, press-ready selects, a master recap film, and social-first vertical edits, extending the impact of the launch across digital, social, and press channels.
