Red Bull: Technology Showcase
Red Bull’s collaboration with Ryan Muir of Experienced Visuals spanned multiple high-profile events, each with distinct creative challenges and cultural stakes. What united them was a need for responsive, visually driven storytelling across music, gaming, and live performance. Muir’s role—equal parts documentarian and design-minded collaborator—was to navigate the complexity of these formats without flattening their energy or intent.
The Street Fighter 6 Kumite tournament in Brooklyn presented a focused, high-intensity environment built around speed, spectacle, and technical precision. Staged for both in-person energy and livestream clarity, the production required a visual approach capable of responding in real time to unpredictable rhythms and player dynamics. Muir’s background in concert and performance photography made him especially well-suited to this format. His instincts for pacing, light, and crowd movement allowed him to produce images that communicated the tension and cultural weight of the event without relying on post-fabrication.
For BLXST’s 3D music video and immersive performance taping, the emphasis shifted toward a technology-forward production model. Working alongside Red Bull’s content teams, Muir contributed to a hybrid workflow that blended spatial media techniques with traditional camera language. The goal was to create layered visuals that held up in both editorial and post-rendered environments—requiring tight control over framing, lensing, and lighting continuity across virtual and physical stages. Muir’s fluency in emerging media platforms made him a valuable production partner throughout.
Culture Clash—staged on the Brooklyn waterfront—brought yet another layer of complexity. Four musical crews competed across multiple stages in a live showdown that relied on audience response, performance agility, and visual immediacy. Muir’s challenge was to make sense of a distributed, fast-moving narrative playing out in real time. With no single vantage point, his work had to flow with the event—tracking interactions, transitions, and emotional momentum. The result was a visual archive that captured not just the event’s scale, but its layered social texture.
4 Wall Partnership
Together, these projects highlight the range and depth of Ryan Muir’s collaboration with Red Bull—each one demanding a distinct visual strategy aligned with the event’s format and audience. From the controlled intensity of a fighting game tournament to the layered complexity of a 3D music production, and the sprawling real-time choreography of Culture Clash, Muir brought a practiced eye and adaptive toolkit to every environment. His ability to move fluidly between disciplines, while maintaining clarity and cohesion in the final visual narrative, made him an essential creative partner in realizing Red Bull’s most ambitious cultural programming.
