iheartcomix
From album launches to cinematic reveals, storytelling meets spectacle. Since 2022, Experienced Visuals has partnered with cultural agency iHeartComix on a range of standout East Coast activations. Highlights include an exclusive celebration for the Rolling Stones’ Hackney Diamonds at Club Racket and a chilling, atmospheric screening event for Disney’s A Haunting in Venice. Each moment was crafted to immerse attendees while visually honoring the legacy and boldness of the featured properties.
Disney - Mufasa Influencer Premiere
Legacy retold, under the city lights. For the premiere of Disney’s live-action Mufasa film, iHeartComix produced a special screening event in collaboration with clients Disney and Meta at the Roxy Hotel. Cast members and influencers gathered to celebrate the next chapter in the iconic saga, surrounded by a warm, regal atmosphere that echoed the film’s themes of heritage and destiny. The evening blended storytelling and technology, offering a memorable intersection of cinematic tradition and digital-era reach.
Rolling Stones: Hackney Diamonds
A secret too big to stay quiet. In October 2023, iHeartComix partnered on a covert activation for the Rolling Stones’ Hackney Diamonds album release, transforming Club Racket into the epicenter of a surprise New York moment. What began as an industry whisper erupted into a full-blown celebration, drawing in fans, insiders, and press as the legendary band marked a bold new chapter. With sharp visuals and a raw, electric atmosphere, the event captured the spirit of a band that still knows how to shock the system.
MGM films: bottoms (2023)
High school spirit, reimagined for the red carpet. Produced by iHeartComix for MGM Films, the Bottoms premiere at the Angelika Theater embraced a nostalgic, high school-inspired theme that perfectly matched the film’s irreverent tone. With playful styling and a vibrant atmosphere, the event turned a traditional debut into an immersive celebration that captured the movie’s offbeat energy from the very first scene.
peacock: They/Them
Big screens, bigger moments. The They/Them premiere for Peacock brought out a vibrant mix of high-profile celebrities and accessible, culture-shaping influencers — all captured with signature energy by Experienced Visuals. The event featured appearances by actors Kevin Bacon, Carrie Preston, and writer/director John Logan. The afterparty carried on into the night with many cast and crew dancing away in an on theme "scare room", photo booth and on brand snacks and cocktails.
disney: A Haunting in Venice
iHeartComix produced an immersive screening of A Haunting in Venice for Disney in NYC, blending atmospheric storytelling with a captivating audience experience. Experienced Visuals captured the event’s eerie energy and engaged attendees, preserving the unique vibe that brought the film’s suspenseful world to life.
peacock: Twisted Metal
Additionally, Experienced Visuals documented the premiere of Twisted Metal for Peacock, capturing the excitement surrounding the series adaptation of the beloved PlayStation game. This event was particularly unique due to the SAG-AFTRA and WGA strikes, which prevented actors and talent from attending. Instead, iHeartComix focused on showcasing costumes, props, and other elements from the show, successfully engaging the audience and generating buzz for the live-action television adaptation.
WARNER BROS. DISCOVERY: Space Jam Legacy
For Space Jam: A New Legacy, Warner Bros. Discovery celebrated the film’s release by transforming a local playground into a dynamic event space. With performances by street-ball legends, cheerleaders, and full-costume character appearances, the activation balanced show-stopping spectacle with community-centered impact — creating memories and meaningful improvements in equal measure.
Through these varied and vibrant collaborations, Experienced Visuals captured the true spirit of each event, preserving the excitement, creativity, and connection at their core. Their partnership with iHeartComix showcased not just the cultural impact of these activations but also underscored how experiential marketing crafts lasting, memorable moments for audiences.
